Book Recommendations

Could you be a sleeper agent, and not even know it?

This week's book recommendation is for a book that no one in the Reality Is Fake offices has actually read. Darryl Burnside, our social media manager, just happened to find it at the thrift store last week. The book is written by Greil Marcus, who is also responsible for the very strange Lipstick Traces, which… Continue reading Could you be a sleeper agent, and not even know it?

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Book Recommendations

Memetic Engineering vs. Your Mental Immune System

It's Friday! Here's another book recommendation to celebrate the upcoming weekend. The latest marketing book enduring the wear and tear of the ever-enthusiastic Reality Is Fake team is Contagious by Jonah Berger. The book, according to the back-cover copy, "provides a set of specific, actionable techniques for getting things to catch on." As usual, the… Continue reading Memetic Engineering vs. Your Mental Immune System

Book Recommendations

Depth Marketing, Pulling the Levers that Make You Buy

We were publishing these book recommendations on Saturdays, but we've switched it to Fridays. And, as today is Friday, here is your weekly book recommendation from Reality Is Fake! Complete with a photo of our beat-up office copy. – The Hidden Persuaders, by Vance Packard This book is a classic, of course. First published in… Continue reading Depth Marketing, Pulling the Levers that Make You Buy

Book Recommendations

Read Books To Get A Competitive Edge

Every seven days, Saturday on most parts of the globe, we post a new book recommendation. Here's this week's. Enjoy. Competitive Strategy by Michael E. Porter There are three arenas where strategy can be discussed with explicit clarity. These are sports, warfare and business. In each of these arenas, a strategic goal is always easy… Continue reading Read Books To Get A Competitive Edge

Book Recommendations

Get One-Up On The World, With Books

Time flies, doesn't it. Yes, it's another Saturday morning, and another book recommendation from Reality is Fake The Complete Upmanship by Stephen Potter It's presented as satire, but it's full of deeply insightful truths about life among human beings. Stephen Potter offers consistently droll tactical advice about how to deflate the confidence of your rivals,… Continue reading Get One-Up On The World, With Books