This week's book recommendation is for a book that no one in the Reality Is Fake offices has actually read. Darryl Burnside, our social media manager, just happened to find it at the thrift store last week. The book is written by Greil Marcus, who is also responsible for the very strange Lipstick Traces, which… Continue reading Could you be a sleeper agent, and not even know it?
It's Friday! Here's another book recommendation to celebrate the upcoming weekend. The latest marketing book enduring the wear and tear of the ever-enthusiastic Reality Is Fake team is Contagious by Jonah Berger. The book, according to the back-cover copy, "provides a set of specific, actionable techniques for getting things to catch on." As usual, the… Continue reading Memetic Engineering vs. Your Mental Immune System
Another Friday, and another book recommendation from Reality Is Fake. Today we present Daily Rituals by Mason Currey. What do you do in the morning? Do you take a bath and ponder the first thousand words you will write that day? Or do you guzzle coffee before beginning a long day of painting? How about… Continue reading What does it mean to work hard?
We were publishing these book recommendations on Saturdays, but we've switched it to Fridays. And, as today is Friday, here is your weekly book recommendation from Reality Is Fake! Complete with a photo of our beat-up office copy. – The Hidden Persuaders, by Vance Packard This book is a classic, of course. First published in… Continue reading Depth Marketing, Pulling the Levers that Make You Buy
Every seven days, Saturday on most parts of the globe, we post a new book recommendation. Here's this week's. Enjoy. Competitive Strategy by Michael E. Porter There are three arenas where strategy can be discussed with explicit clarity. These are sports, warfare and business. In each of these arenas, a strategic goal is always easy… Continue reading Read Books To Get A Competitive Edge
Good Saturday morning to you. We hope your week has gone well. Here is this week's book recommendation from Reality is Fake. Rules for Radicals by Saul D. Alinsky You've heard the phrase before. "Alinsky Tactics" Well, here's the book that brought those tactics to the world. Rules for Radicals explains thirteen basic ideas for… Continue reading Reading is Revolution
Time flies, doesn't it. Yes, it's another Saturday morning, and another book recommendation from Reality is Fake The Complete Upmanship by Stephen Potter It's presented as satire, but it's full of deeply insightful truths about life among human beings. Stephen Potter offers consistently droll tactical advice about how to deflate the confidence of your rivals,… Continue reading Get One-Up On The World, With Books